SEE WROD Assignment Example | Topics and Well Written Essays - 250 words

SEE WROD - Assignment Example irst was conducted by a company introducing an online television service through the payment of per hour basis, where it sampled 218 undergraduates (Bagchi and Davis 65). The second research involved the use of 216 online personnel where they were required to choose the lowest set of per unit price from a variety of price presentations (Bagchi and Davis 67). The third research used 167 participants where they were to select a movie package price in relation to happiness and importance variables. In the first research, customers’ value-perceptions and trial like-hood are based on difficult calculations of the first item in the larger package. The second hypothesis was customers’ perceptions are influenced by certain conditions when evaluating complex calculations and large packages. The third hypothesis was customers perceive trial likelihoods based on dependent variables (Bagchi and Davis 70). In the first study, consumers purchase a product based on the first information of the large package and later adjust inadequately based on time constraint. The second study confirms that customers’ trial like-hoods are based on the unit price. The study indicates customers achieve trial like-hood in large packages during complex calculations, when the unit price appears before the item in presentation order (Bagchi and Davis